Lookbook ideas inspired by JW Anderson

JW Anderson is a British fashion label, founded by Northern Irish designer Jonathon Anderson in 2008. The brand originally started off making only menswear but later ventured into womenswear too. It is now known for its unique aesthetic, offering a modern interpretation of masculinity and femininity through their silhouettes, creating clothes that are that mix elements of menswear and womenswear together.

His most recent spring 2021 ‘runway’ show is something that I’ve been inspired by for this future bodies project. With current COVID situations fashion and fashion runways have been put on hold and so JW Anderson came up with the idea of the show in a box as a response to overcome this current crisis within the fashion industry. In an interview with vogue he talks about how most of the runway shows in the modern day are all futuristic and create a digital reality but he found himself that he felt detached to this and he goes on to say “We are in an incredibly complex moment right now, and people don’t want fantasy — they want reality,” he said of his decision not to stage a show. “Modernity is not working on a digital runway show, but evoking what is really happening.”. In order to “take people away from their screens” he sent out a package that consisted of papers, prints, art and photographs all bound together that they could then take it apart and put it together how they felt, letting the audience take their own artistic control and allowing them to react to this collection in their own way. The photographs for this collection feature cut out images of different models wearing the different garments, each placed in front of a different background or environment and in doing this it allowed Anderson to promote the collection in an effective and stylish way during no contact times. As we are currently still in lockdown and for this project the garments weren't able to be made, this would be a good solution in order to still be able to create a look book.

IDEAS

For the look book were creating I'm inspired by JW Anderson's show in a box and i feel this is a good way to overcome the current situations with COVID and not being able to physically style and photograph models. For the backgrounds on our photographs i came up with a few ideas we could do in order to make it our own.

One of the inspiration points for the collection was Derek Jarman's garden which is full of all British wildflowers, which ties in to Burberry's British heritage, so for this look book we could use photos of flowers and different parts from nature as the backgrounds

The second idea i had was to illustrate the backgrounds in, inspired from my previous research of artist Craig Green for Moncler. This second image is of some of the textiles patterns that's been created and also some of the inspiration behind it so for the look books we could illustrate in the backgrounds using this kind of style and illustrate more stylised flowers like inspired by Mary Quant and Orla Kiely.