Target Audience

The collection being created is focused on and inspired by skiwear. When it came to creating a persona that this brand would be targeted to I've said that they would need to be someone who is active and enjoys outdoor activities. Someone who travels a lot and has a successful occupation or a well paid job to be able to afford skiing holidays and to also be able to keep up with the latest trends. In the design pieces and inspiration pieces I've seen although the main colour scheme is neutral beige colours on some of the designs the inside to the garments is bright and colourful with bold flower designs so i have also said that the target persona would also be someone who loves to incorporate colour into their outfits. We discussed as a group the age range for the target audience and came up with around 20-30, therefore then the app we said they would use the most is instagram to upload their lifestyle and fashion pictures too.

As instagram is most likely the app that our target audience would use the most i created this instagram age for our brand. So far i have only uploaded the different mood boards but from here will begin to upload different inspiration pictures so we can start to build up a brand identity and people can get a general feel as to what our brand aesthetic is. This is the app we will also use to upload the collection designs and cookbook images we eventually go on to create in the later part of this project.